Video is no longer a “Nice to Have”, it’s a must-have.
Remember when just having a decent website was good enough? How times have changed!
Viewers now expect a much more sophisticated online experience and many expect to see videos from their favorite brands. Consumers are now relying on video to make purchase decisions.
As a business, if you ignore this, you will be left in the company of those brands that think that having a decent website is still “good enough”.
Here are 5 big reasons to consider adding video to your marketing mix.
1 – Video Marketing = Profits
According to Animoto, 88% of video marketers are pleased with the ROI of their video marketing.
2 – Demand for video content is increasing
According to Hubspot, 54% of consumers want to see more videos from a brand or business they support.
3 – Video is a powerful marketing tool
According to Wyzowl, 87% of marketing professionals use video as a marketing tool.
4 – Video = More Leads
According to Optinmonster, video marketers get 66% more qualified leads per year.
5 – Video Marketing = Sales
According to Wyzowl, 80% of people have purchased an app or piece of software after watching a brand’s video.