Benefits of Video Marketing arsalan March 19, 2024

Benefits of Video Marketing

Video is no longer a “Nice to Have”, it’s a must-have.

Remember when just having a decent website was good enough? How times have changed!

Viewers now expect a much more sophisticated online experience and many expect to see videos from their favorite brands. Consumers are now relying on video to make purchase decisions.

As a business, if you ignore this, you will be left in the company of those brands that think that having a decent website is still “good enough”.

Here are 5 big reasons to consider adding video to your marketing mix.

1 – Video Marketing = Profits


According to Animoto, 88% of video marketers are pleased with the ROI of their video marketing.


2 – Demand for video content is increasing

According to Hubspot, 54% of consumers want to see more videos from a brand or business they support.


3 – Video is a powerful marketing tool

According to Wyzowl, 87% of marketing professionals use video as a marketing tool.


4 – Video = More Leads

According to Optinmonster, video marketers get 66% more qualified leads per year.


5 – Video Marketing = Sales

According to Wyzowl, 80% of people have purchased an app or piece of software after watching a brand’s video.