BRAND FILM
BRAND FILM
Cystic Fibrosis Canada - Trikafta Campaign A Story of Impact and Transformation
Charities and not-for-profit organizations must effectively communicate their mission, engage viewers emotionally, expand their reach to ultimately inspire donors and volunteers to support their cause.
The Trikafta campaign was aimed at communicating the impact of this breakthrough drug on those eligible to reinforce and inspire the commitment of donors, advocates, community members, and CF Canada partners and champions to help ensure all Canadians with CF can benefit from this or other CF drugs.
The Project
We were commissioned to film and produce several videos for this campaign. The project was designed around capturing the inspiring and transformational story of Aaron & Jenna. In order to deepen the emotional resonance of the story and elevate the narrative’s visuals, a cinematic approach was crucial in elevating the impact of storytelling, creating a more immersive and engaging experience for the audience.
The project was designed around capturing the inspiring and transformational story of Aaron & Jenna. In order to deepen the emotional resonance of the story and elevate the narrative’s visuals, a cinematic approach was crucial in elevating the impact of storytelling, creating a more immersive and engaging experience for the audience.
The Result
Client Testimonial: Cystic Fibrosis Canada had the pleasure of working with Storia Photo Video on multiple video projects for our organization’s largest fundraising campaigns including our annual Walk, and they did an incredible job! Fiorella and her team are knowledgeable and flexible, excellent communicators and are always willing to accommodate our schedules and timelines. They produced high-quality work and went above and beyond to communicate our messages and meet our expectations.