4 things to look for in a video quote arsalan March 20, 2024

4 things to look for in a video quote

How much does video cost?

I know this is not what you want to hear but … it depends. The budget for a PROFESSIONAL marketing or branding video can range widely – anywhere from $3,000 for a simple project to $30,000 or more.⁠⁠

The cost depends on factors such as style of the video, location(s), equipment needed, overall complexity of the project, expertise and the time needed to execute the project from start to finish.⁠⁠

The best way to determine the cost of YOUR project is to speak to a video marketing professional and get a quote BUT …⁠⁠

make sure you:⁠⁠

  1.  Speak to a few companies/get a few quotes⁠⁠
  2.  Compare “apples to apples”⁠⁠

⁠To compare “apples to apples”, start by checking out their portfolio but also make sure you get detailed quotes that break down what is included in the overall cost of the project. ⁠⁠⁠⁠

The QUOTE should BREAK DOWN THE COST by each of these areas (possibly more): ⁠⁠

  • STRATEGY/CONCEPT PLANNING: This should be the first line item in the quote. The first and most important step in creating effective video content that gets you results. It’s where we work together to determine the most effective type of content for your audience and your goals, as well as distribution and repurposing to get you the highest possible ROI. ⁠⁠
  • PRE-PRODUCTION: Based on the decisions made during planning, this is where every aspect of the production is planned. This includes developing a script or interview questions, storyboards, shot lists, location scouting and more.⁠⁠
  • PRODUCTION: This is the shoot day(s). It’s where a professional crew captures all the needed content.⁠⁠
  • POST-PRODUCTION: This is where we take all the raw footage and turn it into a glossy final product. (includes editing, graphics, music, animation, etc.)⁠⁠