RGD arsalan April 17, 2024

Capturing the Essence and Vibrancy

RGD (The Association of Registered Graphic Designers) , a hub of creativity and innovation, engaged our video production expertise to capture the essence of their Design Thinkers Conference which is more than an event; it’s a celebration of creativity and a beacon for the future of design.
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The Project

Recognizing the growing trend toward mobile viewership, they asked us to create the video in a vertical format. Understanding the power of immersive visual storytelling, we set out to capture the vibrancy of the conference. Throughout the 2 days, we captured the energy in the halls, the vibrant speakers, the interaction of presenters, and the captivated attendees—all in a dynamic vertical frame. The goal of the video was to bring viewers directly into the heart of a gathering that buzzes with creative dialogue, igniting curiosity and inspiring participation.

The Result

The video has enabled RGD’s marketing team to evaluate the effectiveness of a mobile-first strategy compared to traditional horizontal formats we produced in previous years. It serves as a strategic tool to extend the conference’s reach, aiming to enhance curiosity and engagement contributing to the ongoing growth of the event